Sell to thousands of Distributor customers.
Mable is a selling platform for retail-ready Brands seeking growth in distribution.
For retail-ready Brands seeking multi-channel growth.
Convenience
From global convenience retailers to independent mom & pop shops.
Foodservice
From coffee shops and quick serve restaurants to hotels and universities and beyond.
Specialty Grocery
From boutique independent grocers to highly sought after national chain grocers.
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Leading Distributors use Mable to power their dropship marketplaces.
Brands gain access to thousands of buyers looking for new and innovative items through their Distributors.
Why Mable?
Mable is the only selling platform designed for the grocery space, created by a real store owner! As a Mable Brand, you’ll get a level of service and expertise unmatched by any other company in the space.
How it Works.
1) Onboard Once
Join multiple Distributor marketplaces through Mable's selling platform. We believe in transparency. During the onboarding process, you'll pay a one time setup fee of $500, even if you join multiple marketplaces!
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2) Seamless Integration
Mable integrates your data into Distributors’ virtual warehouses, handling data synchronization into systems like 1WorldSync and Syndigo on your behalf.
3) Centralized Management
Manage your orders, buyers, and product data in one place. Buyers place orders through their Distributor, and you fulfill via dropship on the Mable platform.
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A no-surprises pricing model.
One-time setup fee
$500
required for any marketplace
Annual fee
$450
per year, per marketplace
Commission
12.5%
per order
What Brands have to say.
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We are already seeing reorders from convenience stores across the country and we've learned that multiple chains have either already added, or are exploring adding, Bon Bee to their planograms.
- Bon Bee Gourmet Honey Bars
Engage was one of my favorite Distributor shows so far. I LOVED the app and contact information provided as well as getting to engage with actual Category Managers.
- Wow Baking Company
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Frequently Asked Questions.
Who is a fit to sell on Mable?
Emerging CPG brands with established dropship capabilities that aren’t yet available nationwide through mainline distribution.
Brand Requirements:
- Can reliably and efficiently dropship orders w/in two business days via UPS or FedEx
- Unit and case level UPCs for all products
- Reliable inventory levels
- Can fulfill 5 figure POs on short notice
Relevant Categories
- Packaged Food & Beverage
- General Merchandise
- Pet
- Health, Beauty, Supplements
Relevant Units & Pack Sizes
- Retail Units
- Foodservice Units
- Single Case
- Master Case
What can I expect if I join?
While many brands experience some sales right away, joining a marketplace does not guarantee immediate sales.
Since the primary audience is chain retailers, we recommend brands treat their membership in a Distributors’ marketplace as an unlocked opportunity to aggressively sell to these chain retailers via traditional sales channels like email, LinkedIn, sales calls and trade shows.
Once your products are live on a Distributors’ marketplace, you’ll get access to unique product identification numbers that you can use to signal to buyers that your products are ready for immediate purchase!
Who is buying on Distributor Marketplaces?
The primary audience is big banner chain retailers that require the ability to order and pay for all products through their mainline Distributor.
For brands, selling on a Distributors' marketplace unlocks access to this massive customer base that cannot or will not buy from non-integrated b2b marketplaces like Faire.
What marketing opportunities does Mable provide for sellers?
Unique Distributor identification number
- Brands get access to a unique identification number that is akin to what they’d receive if they onboarded directly into a Distributors’ warehouse. This number can be used in marketing assets and sales conversations to signal to a large retailer that the brand is ready to receive orders via their regular Distributor ordering methods.
Email marketing
- Mable sends regular email marketing campaigns to Distributors’ customers, featuring Brands with trending products or new catalog additions.
Sampling opportunities
- Distributor customers and Distributor sales reps are able to request samples through their marketplaces, which can often lead to large orders and more permanent implementations into planogrammed sets.
Trade Show opportunities
- Distributors often invite brands that sell on their marketplaces to participate in their exclusive trade shows at discounted rates, unlocking rare sales opportunities with high value retail chains.
How should I price my products?
To ensure your products are priced competitively, list your lowest wholesale or Distributor price when you are building your catalog. All Distributor marketplaces show a landed cost (a blend of your wholesale price + shipping). Retailers pay for shipping on Distributor marketplaces, always.
How does shipping work?
For Distributor marketplaces, the Retailer pays for shipping. Brands dropship products directly to the Retailer via UPS or FedEx. Some Distributors' have policies that require fulfillment through FedEx only.
Can I join Mable if I work with 3PL?
Yes, you can utilize your 3PL’s shipping account but you’ll need to add the tracking number and shipping cost from the 3PL in your Mable Seller Portal.
How long will it take me to onboard my Brand?
The onboarding process can range from 3 weeks to 2 months since the process is dependent on multiple parties including Mable, the Brand, and the Distributor. Responsiveness and data accuracy are the best ways you can speed up your onboarding time.
We'd love to hear from you
Get in touch to learn more about Mable, Distributor dropship marketplaces, our enterprise solutions, or if you just want to chat about revolutionizing the food and beverage industry.
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