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Expand Your Reach.

Increase Your Visibility.

Become a supplier on UNFI Endless AisleTM.
Powered by Mable

UNFI Endless AisleTM 

UNFI's new digital shopping platform designed to help you expand your brand’s reach and directly connect your products with retailers across UNFI’s nationwide network.

Discover the Value of Endless AisleTM 

Potential for Nationwide Reach

Now available across the continental U.S., connecting you with UNFI retailers coast to coast.

 Enhanced Product Discovery

Advanced search and filtering tools help UNFI retailers find your products faster, boosting visibility and brand exposure.

Simplified 
Shipping

Pair your drop-shipping capabilities with smart shipping cost calculations to help optimize profitability, streamline operations, and deliver a better customer experience. 

Rapid Brand Expansion and Innovation

Reach new retailers and pilot new products in a cost-effective way to engage with shoppers and stay ahead of trends.

Your Brand is a great fit to apply for Endless AisleTM if: 

  • You're eager to tap into UNFI's expansive customer base and can ship directly to retailers
  • You're retail-ready, with unit GTINs (UPCs) and complete product data.
  • You can meet the Document & Certification Requirements by providing:
    • A Certificate of Liability Insurance (COI)
    • Food Safety and Quality Audit Certificate and Report
    • Third-party Certification Documents for relevant product and brand attributes (including claims such as: Organic, Kosher, Fair Trade, Certified Gluten Free, Non-GMO Verified etc.)
        Please review this document for more information about required documents and certifications.

Join Endless AisleTM in Three Simple Steps.

Step 1: Apply to be an Endless AisleTM Supplier

Complete an online application providing information about your brand and products through Mable, UNFI’s technology and platform partner that powers Endless Aisle. 

Endless Aisle suppliers maintain their product catalog, and fulfill and process orders through their Mable Seller Portal.

 

Step 2: Begin Onboarding & Submit Certifications For Review 

Using your data, Mable’s team sets up your digital catalog and sends it to you for review and approval. 

You will then be prompted to provide required documents and certifications to UNFI for review.

Step 3: Start Selling to UNFI Customers

After your documents and certifications are approved by UNFI, your products will be available for UNFI retailers to purchase through Endless Aisle. You’ll manage your orders, customers, and catalog through Mable’s Seller Portal.

Pricing Details 

$500 One-time setup fee * This setup fee covers costs associated with our white glove onboarding program that includes your seller account setup, building your catalog/product pages and ensuring product data accuracy. This fee only applies to brands that are not currently a part of one of Mable's Distributor partner dropship marketplaces.

12.5% markup * This per-order percentage is taken from the order total (not inclusive of shipping), and split between Mable and UNFI. There are no additional fees/deductions. This is also referred to as "commission" within Mable.

$450 annual subscription * This fee gives you ongoing access to sell to UNFI’s retailer network nationwide. It also covers your access to Mable’s Seller Platform, including order management, customer messaging, buyer insights, and the overall service of Endless Aisle.