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Become a supplier on McLane's Emerging Brands marketplace

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Thousands of McLane retailers use Emerging Brands to discover and buy new products.  
Emerging Brands Program Overview (6)
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Emerging Brands Program Overview (5)
Emerging Brands Program Overview (7)

 

Break into convenience retailing faster.

Mable is the platform that powers McLaneMarketplace.com, McLane’s dropship marketplace for their 40,000+ convenience retailers.

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Join Emerging Brands in three simple steps.

Step 1: Share your catalog

Create a catalog of the products and pack sizes you want to offer to McLane’s retailers. Mable powers the digital onboarding experience that collects your brand and product data upfront, including dimensions, GTINs, allergens, weights, and more.

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Step 2: Get synced into McLane’s virtual warehouse

Mable builds your catalog and sends it to you to review. Once approved, your products get syndicated with 1WorldSync, the official data syndication network for McLane. As a final step, you’ll ship a case of product to McLane for quality assurance.

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Step 3: Start selling to McLane customers

Once setup is complete, your products will be available for McLane retailers to view and add to their product assortment through McLaneMarketplace.com. You'll manage your orders, customers, and catalog through Mable's seller portal and you’ll receive UINs, sell sheet templates and an official Emerging Brands badge to promote your products to McLane retailers. 

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Low risk retailer access

Reach thousands of McLane retailers instantly.

McLane created the Emerging Brands program to provide a fast, easy way for their 40,000+ convenience retailers to discover and request new and innovative items. Set up your digital catalog and become a McLaneMarketplace.com supplier to start selling to McLane retailers today!

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Fully integrated

Virtual warehouse experience.

Once you're set up, you'll promote your products to McLane retailers with McLane UINs, just like they're in the physical warehouse. When you receive an order from a McLane customer, you'll dropship directly to their store(s). With Emerging Brands, McLane manages ordering, billing, and invoicing for a seamless retailer experience. 

Control & insights

Manage your customers, catalog, and orders—all within one platform.

Have total control over your McLaneMarketplace.com operations while accessing valuable insights to drive your business forward with Mable's seller portal. Use tools for catalog, customer, and order management. You’ll fulfill dropship orders, see your customer’s details, and manage your product data all within the same platform.

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Pricing Details. 

$500 setup fee + 12.5% commission + $450 / year renewal

 

 

Take the next step to join Emerging Brands.

See if you're qualified in 2 minutes or less. If approved, you'll be prompted to submit your setup fee, followed by catalog onboarding.

What Brands have to say.

Untitled design (2)-2I woke up to order after order. Then came a massive purchase order from one of the largest convenience chains in the U.S.—EG America. The next thing I knew, my family, friends, and I were in the warehouse, packing 930 clip strips to ship out. It was surreal.

- Rodrigo Ricaud, Moskinto

Untitled design (2)-2  McLane Engage was one of my favorite distributor shows so far. I LOVED the app and contact information provided as well as getting to engage with actual CM’s.

- Wow Baking Company

Untitled design (2)-2  We are already seeing reorders from convenience stores across the country and we've learned that multiple chains have either already added, or are exploring adding, Bon Bee to their planograms.

- Bon Bee Gourmet Honey Bars